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What novelties are being prepared by Adjara for the summer tourist season?!

What novelties are being prepared by Adjara for the summer tourist season?!

Adjara is meeting summer with various tourism products and novelties. The guests of the region, coming to rest at the seaside, are going to enjoy many interesting routes of mountainous Adjara, new places to stay, tourist services, international festivals and concerts.

The summer tourist season opened with Summer Festival on the 3rd of June. During the season the visitors of Adjara will be able to attend such events as: Batumi International Music Fest, Black Sea Jazz Festival, a two-day concert of legendary Elton John at the Black Sea Arena, Festival of Colors and Folk Days in Batumi Boulevard.

As for those who like to travel in mountainous Adjara, they will find many interesting and adventurous tourist destinations. The Khulo municipality is implementing the marking of the new tourist routes.

Chirukhi – Khikhani – Goderdzi circle route
Goderdzi – Green Lake – Black lake – Danisparauli circle route
Khulo – Tago – Skhalta hiking route
The complete tours in mountainous Adjara are presented by the guides, trained by the Adjara Tourism Department during the last two years. Changes for the better have taken place in regard to service, particularly in the case of Goderdzi resort, where the representatives of guesthouses and catering facilities were given classes in English to improve their communication with foreigners. Besides, about 300 employees of the 80 objects of accommodation were trained in fire and technical safety.

The number of flights is also growing in the summer season. According to TAV GEORGIA, in total, during the season, 22 airlines will operate flights from Israel, Iran, Russia, the United Arab Emirates, Belarus, Turkey and other countries. The charter flights are also to be expected. On average, we are going to have about 120 flights per week.

The following tourist attractions will enter the season with renewed infrastructure: Batumi Boulevard, Botanical Garden and Dolphinarium.

Like last year, the beach sector in boulevard will be organized in one style, with its showers, changing huts, identical sunbeds and the beach paths adapted to the persons with disabilities.

This year, the visitors of Adjara are going to have a new tourist service. They will be able to observe the urban landscapes of Batumi from a helicopter.

There is also a novelty concerning accommodation. Nine new objects of accommodation were added to the 429 registered last year.  Another high-class hotel “Gloria” has been opened in Batumi this summer.

The Adjara Tourism Department has been carrying out advertising activities in 16 target countries. The advertising mainly involves TV and online commercials, press and info tours, foreign promotion and participation at international tourism fairs.

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