Numerous international, quality events that are regularly held in Adjara, has earned the region a leading place on the transnational market of MICE.
A range of options is available for skiing enthusiasts in Adjara. At an altitude of 2000 – 2500, the climate is humid here, winter relatively cold and long while summer is short and cool.
As demonstrated by the remnants of ancient monuments, as well as authentic cultural heritage, the region of Ajara is rich in both its culture and history. Ajarian dances "Khorumi" and "Ajaruli" originate from ancient times.
Gambling has become a popular tourism offering in Batumi. The city has a wide array of casinos available to local as well as foreign gamblers.