Adjara Tourism Department will present the region at the international tourism exhibition in Helsinki. The Department participates in the biggest tourism fair in Northern Europe “MATKA 2020” together with Tourism National Administration and representatives of tourism agencies.

The head of the Department, Tinatin Zoidze, holds meetings with representatives of Finnish Tourism Industry Association, leading media outlets and airlines during the exhibition, which has an average of more than 64 000 visitors. The subjects discussed are promotional opportunities of tourism products of Adjara and Georgia in general in the Finnish market.

This year, at “MATKA 2020”, Georgia was named as Tourist Destination of the Year. The exhibition opened on January 17 and will end on January 19.

The Tourism Department of Adjara promotes tourism opportunities of the region on 28 international tourism fairs this year. Among those are world’s biggest tourist exhibitions in Germany, Spain, Great Britain, Israel, Baltic and neighboring countries.