The popularization of Adjara tourism products at the international tourism fairs has started. At this moment the region’s tourism possibilities are presented at the Utrecht International Tourism Exhibition in Holland. The Adjara Tourism Department is participating in “Vakantie Beurs 2019” show for the first time. It is presented at the fair along with the National Tourism Administration.

The Utrecht International Tourism Fair is one of the largest events in Europe. It hosts 1,130 companies and tourist organizations from 119 countries. In average it involves 105 000 visitors.

In the framework of the exhibition, Adjara Tourism Department holds business meetings with international tourist companies, organizations and advertising agencies. The show has started on January 10 and will last for 3 days.

In 2019, the department will participate in 27 international exhibitions, including such important ones as Berlin, Frankfurt, London, Barcelona, Tel-Aviv, Dubai and Madrid tourism fairs.