Every year, in the first half of June, Adjara hosts Summer Festival. The guests of the festival will have a real holiday and a lot of fun on the coast decorated with summer embellishments. Georgian and foreign DJs are setting the mood for visitors during the day. On the beach, there are open-air cafes where drinks, ice-cream, fruit and various dishes are available at a special price. Sports-entertainment activities and shows make the festival even more interesting and fascinating. The event is organized by the Tourism Product Development Agency.